Many businesses create Instagram accounts to market their products on the platform. More than 90% of users follow business profiles on Instagram. There are thousands of different brands fighting to get the attention of your customers and potential audience.

Many people post photos and videos because everyone becomes a photographer when they come to Instagram. When your post gets more likes, it will move higher in user news feeds. Receiving more likes will help you to decide future post creation.

Likes are one of the essential components of the overall Instagram marketing strategy. If you want to promote your business on Instagram, you need to attract more audience with your content and increase your Instagram presence. Users can give likes to videos or photos by normally double-tapping or hit the heart below the post.

Here are some steps to follow and get more likes on Instagram

Share High-Quality Photos:

Images are the most important part of your Instagram strategy. Always share quality images to get more likes. See your old post and analyze which post is mostly liked. If you have a new account and haven’t posted much in the past, you can look for your competitors’ posts, get some ideas from them and create a post similar to them.

Instagram is a visual social media platform, and look matters on Instagram. So people easily judge your brand in a single post before knowing content and products. Also, it is important to share great photos. The better your image will help you to get more likes, shares, and comments.

Post Consistently:

Maintaining regularity in posting content will help you to get more likes for your Instagram posts. Posting consistently means you are continuously engaging your followers and gaining more new followers.

Going long days without posting any content will cause your followers to unfollow your account and decrease engagement for your future posts. To avoid this risk, make sure to post regularly.

Post at the Best time:

One of the most important ways to get more likes on Instagram is posting photos or videos in a perfect time when your followers are most active. You should post between 10 PM to 3 AM on the weekdays and 9 PM to 6 AM on the weekends to get more engagement.

If your post gets more likes and views, it will appear on the explore page where everyone can see your post, and it also increases your business.

Create Engaging Stories:

Stories are a great place to promote your brand and business to a wider audience. There are more than 500 million accounts that use Instagram stories every day. Instagram stories let users upload photos and videos that disappear after 24 hours.

There are many stickers available on Instagram stories, and you can use that to make your account most attractive to get more likes. You can also use Instagram story ads to boost your reach and increase your engagement and conversion rate.

Create Instagram Reels:

The reel is a new feature of Instagram, and It is also one of the great places to market your products and enhance your business. Reels are very new, but many brands are using reels to promote their products.

Creating reels in an effective way helps you reach your content to more audiences. Making unique content will increase your Instagram reels likes and boost engagement to your account. Finally, your brand becomes familiar in front of the audience.

Use the Right Hashtags:

Hashtags help you reach your target audience, and you can use hashtags related to your brands. If you search for #marketing on Instagram, it will show similar hashtags of other brands. Research what hashtags are using by your audience and use the same to increase Instagram likes.

When you add a hashtag in your post, you should add at least ten hashtags every time before publishing. It works great and gives good results.

Add Location to your posts:

Use location tags in your post that receive 79% more engagement than posts without location tags. You can also add Location with Instagram stories. Adding Location in your images allows people in your area to see your post easily.

People always look for photos near them, it is a great chance to engage with them, and it will get more likes for your posts.


The most significant currency on Instagram likes, share your post with other social media likes Facebook, Twitter, and Tumblr. Cross sharing will help you get more followers to your Instagram account and let you get more likes.

Hopefully, this article will help you to boost your engagement in 2021.