Guest posting or guest blogging is a type of content marketing where one creates content for another blog or website. The content typically centres around a specific topic and provides valuable information to the reader. It may also include backlinks to the author’s website or other relevant sources. Guest blogging helps increase website traffic, drives readership, builds an audience, and can lead to potential new customers.

Guidelines To Write Successful Guest Posts

  1. Proper Title and Meta

To efficiently optimize your post, the SEO title should ideally be 60-65 characters, including your target keyword(s) at the beginning. For your meta description, you should strive to keep it within 160 characters and similarly include the target keyword phrase. When crafting both the title and description, make sure they are easy to comprehend yet also intriguing enough to attract clicks on the search engine results page. Remember, to be found through organic search, readers must read your title and description and find them convincing enough to check out your post.

  1. Backlinks

Backlinks are important for guest posting because they provide an additional source of high-quality, relevant traffic to your site. Backlinks can be particularly useful for boosting SEO rankings and exposure in search engine results pages. For example, a blog post that has a link to your website on it will be more likely to show up higher in the SERPs due to the increased authority that backlinks provide. Additionally, when readers click on the link to your website, they become direct visitors who can help to convert into sales. If you are looking to increase your organic traffic, you can contact Expert SEO Agency such as SEO Stairs for the best services and solutions.

  1. Anchor text strategy

We know that having backlinks to our sites helps us rank higher on Google, and the anchor text associated with these backlinks also contributes to what keywords we can target. Before contributing a guest post, it is important to do keyword research to determine which phrases will bring in the most traffic and are the least competitive. The post must stay relevant for the next decade, and one way to ensure this is by linking back to it using preferred anchor text. This can help boost the post on someone else’s website.

  1. Research the topic

Before starting to write, research the topic thoroughly and make sure you are able to provide interesting, relevant, and useful information. This will help to make sure that your post is both informative and helpful, and that it will stand out from other posts on the topic.

  1. Promote your post

Once your post is live, promote it across social media channels, email lists, and any other outlets where appropriate. This will help to increase the reach of your post and ensure that more people have the opportunity to read it.

  1. Respond to comments

Staying engaged with your post once it is published is important and can help to build credibility and increase the success of your post. Always respond promptly to comments, answer questions and address any issues that may arise.

  1. Make A Proper Pitch

To have success with your guest blogging approach, it is important to make your pitches specific instead of generic. Do your research beforehand so that you can craft a compelling pitch for each website owner. Make sure the pitch is short, and include the site owner’s name in the message. Also, include the post title in the email subject line as well as within the email body.

  1. Pick A Proper Headline

The purpose of using headlines that people are looking for when writing guest post blogging is to help ensure that the content you create is relevant and interesting to the intended audience. This will help maximize the visibility of the blog, as well as its potential to reach a wider range of readers. By targeting keywords and phrases that are likely to be used in searches, you can increase the likelihood that your blog will appear prominently in search results, which in turn can result in more traffic, leads, and conversions for your business.

  1. Include Images

If you are having difficulty locating images for your guest post, offer to help the website owner by including or recommending pictures that go along with your main points. Doing so will provide a better reading experience and make the text easier to scan. Use our guide to free image sites if you’re looking for high-quality images to use in your guest posting strategy. 

What are The Benefits of Writing Guest Blog Posts

  • Increased visibility and exposure: Writing a guest blog post gives your brand greater exposure, as the blog post will be shared on the host website, thereby increasing the reach of your content.
  • Increased website traffic: Guest blogging will drive more traffic to your website as users who read the post may be interested in learning more about you and your services.
  • Build relationships: Guest blogging also helps in building relationships with other industry professionals as many people who read your blog may contact you for collaborations or even for potential business opportunities.
  • Improve SEO: Guest blogging is a great way to improve the SEO of your website since search engines tend to favour websites that have backlinks from high-quality websites.


Guest post blogging has been a key career for many writers for years, as it allows them to share their knowledge and opinions with a larger audience. As technology continues to evolve, guest posting has changed over time to become more effective and efficient. For example, platforms like WordPress now allow writers to create and publish their posts with relative ease, making the process incredibly simple.  By creating content that targets certain keywords, companies or people can increase their visibility online and reach a larger audience. This can then lead to more website traffic and potential customers. It is a great way for writers to make their work public and reach a larger audience while helping businesses gain exposure and improve search engine ranking.