Magento is a globally popular eCommerce platform that has over 250,000 active users from all over the world. Magento allows you to build highly interactive, robust, scalable, and secure eCommerce websites using Magento and establish a remarkable online presence of your eCommerce store. Although there are numerous CMSes on the market, Magento is one of the most preferred choices of many developers and entrepreneurs across the globe. Magento comes with numerous out-of-the-box eCommerce features that make it a trusted choice for many eCommerce businesses and big brands like Helly Hansen, Sigma Beauty, Ford, Liverpool, Landrover, Nestle Nespresso. As every year introduces new trends that transform the digital world, you need to incorporate these trends in your services and solutions to stay competitive. If you’re having a Magento eCommerce mobile app or website, then here are the top Magento development trends that will keep you ahead in 2021.
If you want to build a feature-rich, scalable, effective, and secure eCommerce website, you need to look for the best providers of Magento development services who can help you unlock the full potential of Magento and earn huge business profits. Now, let’s explore the latest Magento development trends for 2021.
Popular Magento Development Trends for 2021
AI and Chatbots
Artificial Intelligence (AI) and Chatbots have completely revolutionized the eCommerce industry by personalizing the user experience. Magento eCommerce mobile apps or websites integrated with these technologies have acquired a lot of loyal customers. AI helps businesses to target their customers effectively and deliver personalized shopping experiences.
Personalized Shopping Experiences
As there’s tough competition in the eCommerce industry, you need to focus on offering personalized shopping experiences to customers. Magento eCommerce mobile apps and websites can create customer special discounts and coupons to attract more potential customers.
You can take help from providers of Magento development services who can help you formulate the best strategies for delivering personalized user experiences. Artificial Intelligence and Machine Learning technologies can be employed for the personalization of user experiences. For example, you can send SMS notifications and emails to customers based on their shopping behavior patterns, and preferences. Push notifications are also a popular trend these days that helps business owners to keep track of users’ activities and send notifications to lure them to make purchases.
Smart Search Feature
To achieve the success of your Magento eCommerce website, you need to optimize it for higher search engine ranking and performance. You can offer a smart search feature that will help your customers to find the products or services they are searching for.
You can consult with professional Magento developers about adding breadcrumbs, filters, auto-complete options to your Magento website or app so that the users can easily navigate and explore your store. The smart search option is one of the most useful Magento development trends for 2021.
High-Quality Product Images and User-centric Content
No matter how captivating your Magento website or app is, if you do not offer high-quality images and content to your customers, you cannot achieve the desired results. Creating user-centric content can help you improve your conversion rates. You can get your product images clicked from various angles by a well-trained photographer. You can upload high-quality product images to your site which will help your potential buyers to better understand what the products look like. Adding videos of your products to your website is also a great way to improve your eCommerce sales.
Social commerce is one of the most famous Magento development trends for 2021. It is expected that the value of the social commerce market worldwide will be $604.5 billion by 2027. So, it can be assumed that 2021 will be a great year for social commerce and it may transform eCommerce in the forthcoming years. Magento eCommerce mobile apps and websites allow you to promote your products on social media platforms and also take advantage of paid advertising to generate more revenues for your eCommerce business.
Push notifications and pop-ups are cost-effective ways to grow your customer base. You can send personalized messages to your targeted customers and potential clients. Studies have revealed that push notifications help to improve sales significantly. You can take help from the provider of Magento development services to know more about personalized push notifications to engage your customers. Also, you need to determine when and how often you should send push notifications.
With the rising popularity and increased usage of smart speakers like Alexa, Siri, and Google Assistant, it is important to optimize your Magento eCommerce mobile app and website for voice searches. Voice search is one of the latest Magento development trends for 2021 and it is expected to gain a lot of popularity in the forthcoming years as well.
If your shoppers enjoy a delightful shopping experience at your eCommerce store, they are more likely to visit your store again and buy more products. By opting for Magento development services, you can build engaging, scalable, and feature-rich Magento websites and applications that can keep your users engaged and interested in your products or services.
To build a Magento eCommerce mobile app or website successfully, you need to hire the best Magento development company. Define your business goals and requirements with them and hire the best Magento developers who can create stunning eCommerce websites without burning a big hole in your pocket. You should do your research thoroughly to find the right Magento development company that meets your requirements, budget, and time frame.