Can your visitors determine what your business does within 5 seconds? Could the users navigate easily through the blog of yours? Does your site have a high bounce rate?
If you have been answering most of the aforementioned questions with a “no” then you must take a hard look and think about optimizing your website. Your website is the virtual face of your business and so it must offer quality user experience, complement your content, and bring forth top-notch functionality.
Your website should also communicate clearly with your audience what, why, and for whom you do what you do. After all, it is impossible for websites to succeed just with content or design.
It is also quite easy to be obsessed with proving how great your business is and thus you forget to address the concerns of your audience clearly.
But all of these can impact your business website negatively and can keep your business from achieving its full potential online.
Here are some of the ways you can improve your website. Just take a look.
- Make Navigation More Intuitive – The first thing that you need to do is simplify the navigation. The innovative trends and advanced web technologies let you create an effective mechanism of navigation that will please even the most impatient visitor. You should plan up the sitemap, contents, and page layouts quite well for building the menu hierarchy properly. You should simplify the site so much that anyone and everyone can find the “Features”, “About Us” or “Blog” page. If you are a retailer, your buyers should be able to find the service or product easily. Almost 50% of the consumers admit that if they have an unpleasant experience with a website’s navigation they are going to share it. So include comprehensive and attractive menus, 3D slideshows, cool animations, page swiping and fading effects, and live website tours.
- Stick to the Purpose of the Site – Your site needs to accommodate the requirements of the consumers. So if you portray your intention clearly on every page, it will encourage the users to interact with what you want to offer. Ask yourself about the purpose of the site and whether you are providing the pragmatic information. Here are some of the primary purposes for all the sites –
- Building Reputation
- Describing the Expertise
- Lead Generation
- After Care and Sales
- Use White Space in the Correct Way – Start with the basic principle of graphic designing. You should not use the whole page. The space surrounding your content is as essential as the content. Your site becomes more legible and users know what to focus on because of the white space around the contents. Many of the amateur website designers forget about this as they want to showcase their skills and you are keen to portray the great services and products to entice your potential customers. But that is a mistake. Apple uses white space perfectly. Research suggests that the white space around the titles and texts enhances user attention by 20%.
- Remove the Following from your Website – Certain elements on the site are going to detract from the message and value that you are trying to convey. The too lengthy contents, complicated animations, and stocky website images are just some on the list. It is imperative for businesses to create a solid first impression with an audience that only has an attention span of 8 seconds. This should be done with applicable icons/photos and short sections of powerful contents that are sectioned off by concise and clear headers. If you have all these rights, then review and ensure that they don’t contain ambiguous terminology or jargon. This will just confuse the audience. Some of the words that you can avoid are robust, flexible, next-gen, easy to use, groundbreaking, mission-critical, cutting edge, etc. – these are over-used by companies and don’t make the contents appealing anymore.
- Optimise the Page Speed – Another part of the site design is how fast it is. At the time of browsing the internet, we are all impatient. Therefore just a delay of a few milliseconds can send the visitors away. In fact, research suggests that even a five-second delay in page load time can enhance the bounce rate by around 21%. The steps like using high-quality images and leaving more white space can all help to improve the load speed of your pages. You should always monitor the effects of changes on the speed of the site. Google also offers free services that help you track your site speed.
These are just some of the things as suggested by the experts of the reputed website design services, to improve your website which will entice your visitors and consequently enables more traffic and conversions for your site, thus helping your business achieve its true potential.