Search engine optimization or SEO is basic and essential for all websites. Implementing basic SEO on your website can help it rank high on search engines like Google.

To better understand SEO and make it easier to understand, let’s start with an analogy:

It is even more difficult for SEO enthusiasts. It’s a constant fight to keep the rankings high. We will not talk about them today; we will address those trying to do white hat SEO.

Google vs. Yahoo and Bing

The biggest search engines are Google, Bing. Google holds about 68% of the U.S search engine market share, followed by Bing at 19%. Behind search engines are complex programs and algorithms that look for relevant web pages through the keywords you provide – and these are constantly changing and evolving to bring better results to people. Search engines then present a search engine result page (SERP), which is a list of web pages that match the keywords you type.

Search engines are so integrated into our daily lives that it is extremely important for businesses to be found on these search engines, especially Google. 92% of adult Internet users in the U.S. use search engines and 59% of them use search engines optimization daily. That’s why one of the most frequently asked questions by business owners is:

This is where search engine optimization comes in. SEO doesn’t just activate the buttons on your website. It is a continuous process, consisting of many parts that influence each other. To give a better understanding of SEO, we briefly explain the most important components of SEO on this page. Mainly SEO can be divided into two different parts:

1. On-Page Optimization

2. Off-Page Optimization

1. On-Page Optimization

On-page optimization refers to adapting your website to Google’s algorithms so that it can rank well in Google. On-page SEO consists of 3 main factors including, but not limited to:

A. Content:

The content is “King”, especially high quality and original content. How do you get great and unique quality?  Create specified content for your target audience. Be original and unique and don’t just copy. Size matters and that means you need no more than 1,500 words of basic text for your most important pages. Creating unique content for your site is not easy.

Keyword targeting helps your website and content to be found on search engines, as it all starts with the keywords you type in the search box. By choosing primary and secondary keyword phrases that describe the content, you can target — and attract — the right types of visitors.

Page Title

Use your primary keywords at least once in the page title and preferably at the beginning of the title. Having an attractive headline is very important for both user experience and SEO, as it is the first thing that visitors see on the SERP. Most of the time, websites or SEO experts focus on creating a headline only for SEO reasons, which can decrease the overall user experience – an example of this is collapsing a headline full of keywords.


The H1 tag should not be confused with a page title or headline, although sometimes they are similar. The H1 tag or header tag is the title of a post on the page that you click on. As soon as a searcher clicks on your website, they expect to see a match between the title of the search result and the header tag.

It is not necessary to have an exact match between the header tag and the headline. But we recommend that they be similar so that there is consistency between what the searcher is looking for and what he is actually looking for on the page. Customers expect a connection between the search result/ad and the website page they click on.

Body Text:

We have said before that content is “king”. Place your primary keyword and secondary keyword phrases in the body text. Add your keywords to the text only if it is useful for the visitor to read them. Do not put keyword phrases in your body text, as Google flags it as spam. Try and think as an individual – would you rather click on something that has an attractive, well-written copy, or would you click on something full of meaningless keywords?


A good URL structure is helpful to both humans and search engines. The URL should state the topic and relevance of the page behind it. Including the primary keyword in the URL also serves the purpose of the link.  When people copy your URL to their page, the keyword in the link is displayed as anchor text, which benefits your linking value.

Internal and external linking:

A good internal linking structure is important because visitors can easily navigate your site. A page on your website must be accessible within 3 (at worst 4) clicks from any other page on your website.

The outer join isn’t very important, but it’s a good thing. Linking to other websites from your page shows search engines that you’re a good neighbor – you’re trying to reach other relevant sites and be part of the community. Search engines recognize this and will give your site more credibility and relevance. But take care to link only from trusted sources.

User Experience:

Great content creates a great user experience. There are several questions to be asked when it comes to user experience and content: What does a website look like? Is it interactive? Is it easy to navigate around? Is this safe?

From an SEO point of view, the bulk of the text is good. They give search engines a better understanding of what the site is about. But from a user’s perspective, long stretches of uninterrupted text-based content aren’t that great. No one wants to read huge chunks of text, no matter how well-written or interesting they are. That’s why you should consider putting videos and images on your page to capture the attention of visitors.

Google also takes into account your page bounce rate. Bounce rate refers to the number of visitors who clicked directly on their first visit to the website. If you have a high bounce rate, it means that the website does not match the user’s expectations, so Google assumes that the user experience is poor.


Performance refers to how fast your site works and whether it works properly (or in severe cases at all). A poorly performing website results in a poor user experience and sites with a poor user experience deserve less publicity in search results.

How fast your website works depends on whether you add images, videos, social links, flash buttons, etc. to your web page. There are many ways to boost your page speed. From a search engine perspective, it is also important to create efficient navigation strategies. Part of this is creating a sitemap, which is a list of pages on your website. Creating and submitting a sitemap helps ensure that Google is aware of all pages on your site, including URLs that cannot be discovered by Google’s normal crawling process.

Off-Page SEO

Off-page SEO is the process of optimizing your web pages outside of your website by making your website “popular”. Online popularity is largely based on the number of quality links that point to your web pages, and search engines use these links as votes. Generally, the higher quality votes you get on your website, the better the ranking.

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