If you are thinking of spending something on advertising to reach your target audience, then you have to put it in the right place. Like Google Ads. In this article, we will talk about what is Google Ads and how it works.

Google Ads was launched 2 years after the creation of the world’s most popular website, Google.com.

The advertising platform came into existence in October 2000 as Google AdWords but was renamed Google Ads in 2018 after some rebranding.

So let us know what Google Ads is and to whom do we have to go to start Google Pay Ads.

Here we’ll cover specific features that will help you optimize your campaign to deliver the best results.

What is Google Ads?

There is no doubt that the stronger and more focused your paid campaign is, the more clicks it will generate thereby increasing the chances of converting a new customer into a profit.

This is the reason why Google Ads for business is becoming very popular for people from every industry.

Google Ads is a paid advertising platform that comes under a pay-per-click (PPC) marketing channel, where you (advertiser) pay per click or per impression (CPM) of an ad.

Google Ads is an effective way to drive eligible traffic to your business. With Google Ads, you can increase your website traffic, get more phone calls, and increase your store visits.

Google Ads allows you to create and share timely ads (both mobile and desktop) among your target audience.

This is Your Business Search Engine Results Page (SERP) will show me where your ideal customers are searching for products and services similar to yours using Google Search or Google Maps.

This way you can reach your target audience when they are searching for the products or services you offer.

Why advertise on Google?

Google is the most widely used search engine, receiving 3.5 billion search queries daily.

According to Google, Advertisers doing ads on Google Ads earn $8 for every $1 spent. If you use PPC for your products and services, then Google Ads should be a part of your advertising, because apart from this you do not have the option to thief Facebook.

Thousands of companies do Google ads to promote their business, which means even if you use the search term I’m ranked in a good position but because of the reason in the ads, you will be shown on the niche page of your competitors. If you do not use Google Ads then you may find it difficult to reach your target audience.

Important Google Ads Terms

These general terms will help you set up, manage, and optimize your Google Ads. Some of this is specific to Google Ads, whereas dura is generally related to PPC. You need to know the conditions to run an effective advertising campaign.

Ad Rank

does determine your ad location. The higher the value, the more you rank, the more people will see your ad, and the more likely people will click for you.

Your ad is determined by multiplying your maximum bid by the Quality Score.


Google Ads is based on a bidding system, where you as an advertiser select the maximum bid amount that you would like to pay for clicking the ad. The higher the bid, the higher the position.  You will have teen options for bidding: CPC, CPM, or CPE.

  • CPC, or cost-per-click, is the amount you pay for every single click on your ad.
  • CPM, or Cost Per Mille, is the amount you pay for 1000 ad impressions, according to Meaning, when your ad is viewed by thousands of people.
  • CPE, or cost per engagement, is the amount you pay on a tab when a predetermined action takes your ad.

Campaign type

Before starting a paid campaign on Google Ads, you’ll need to choose one of three campaign types: Search, Display, or Video

  • Search ads are text ads hot which are done on google results page display me search results.
  • Display advertising is typically image-based hot and consists of web pages, I show in the Google Display Network.
  • Video ads are between 6 and 15 seconds long and appear on YouTube.

Click-Through Rate (CTR)

CTR is the number of views on your ad. The factor means how many people have clicked on that ad out of the total number of people who have seen the ad. With the help of this, the efficiency of the advertisement is measured.

Conversion Rate (CVR)

CVR, also known as the conversion rate, is a relationship that tells you how many people do on which ad and perform their desired action.

To calculate this, the total number of conversions is divided by the total views/clicks.

Display network

Google places ads on search results pages Google’s Display Network (GDN) displays me inside a web page.

A GDN is a network of websites that allows space on your webpage for Google ads – ads that can be text-based or image ads and displayed with content relevant to your target keyword. Google Shopping and App campaigns are the most popular display advertising option.


With ad extensions, you can complement your own advertising with additional information at no additional cost. These extensions fall into one of 5 categories: Sitelink, Call, Location, Offer, or App.


When a Google user types a search query into the Google search field, Google displays some search results that serve the purpose of the user’s search. The word that the user type in the search field that blurs his desired zone is called keyword.

The keyword word yes phrase is hot, with the help of which the user searches for anything on the search engine. For ads, you have to select such keywords for which you want your ads to be displayed.

Example For as if you have an SEO If you provide online classes for you change the user “online SEO class” If you search, then your ad search is the result in my display. There is the keyword “online SEO class” on Here that you need to select for your campaign.


Pay-Per-Click, or PPC, is an advertisement in which the advertiser pays for each of their clicks on the ad. PPC is the most common type of advertising campaign in Google Ads.

Before starting your first Google advertising campaign, you should understand the importance of all the good and bad of PPC.

Quality Score (QS)

The Quality Score measures the quality of your ads through your click-through rate (CTR), which includes the relevance of your keywords, the quality of the landing page, and your past performance in SERP.

QS is an important factor for your advertising.

How does Google Ads work?

Google Ads displays your ads to customers who interest me in your products and services.

Advertisers bid on a search term or keyword and use what wins in this bid on the type of ad campaign selected for us placed at the top of the search results page such as a YouTube video or on a relevant website.

Several factors affect your ability to create effective and high-performing Google Ads:

AdRank and Quality Score

AdRank is what determines the placement of your ads and Quality Score is one of the factors (bid amount) that determine your ad.

Ad campaign types: Search, Display, and Video

You can select from 3 types of campaigns on Google Ads: Search, Display, or Video.

  • Search Ads: Search ads are text ads such as those displayed on a Google results page. For example a search for “online seo classes” has sponsored results for Tarah, or displays ads.
  • Display Ads: These are usually image ads that attract the attention of the user to the website. For example you can see the image given below.

Video ads

Video ads are ads that run before, after, or in the middle of a YouTube video. Youtube is a search engine and hence your selected right keyword can display you in front.

Your selected keyword plays an important role in your placement. You have to select keywords that match the intent of the searchers. Because if your keyword does not match the searcher’s intent, your ad will not be displayed on the searcher results page.

Apart from these factors, there are also some important factors like title and description, ad extension, match type which are important for the high performance of our ad.