Google Analytics helps businesses identify the top traffic sources, evaluate the performance of their marketing and advertising campaigns, track goals completed (such as purchasing or adding items to carts), identify patterns and patterns in user engagement, and gather other details like demographics. According to Local SEO New York Agencies the small and mid-sized retailers typically use Google Analytics to obtain and analyze various analytics on customer behaviour.

What is Google Analytics work?

 A JavaScript page tag is added inside the code of each page. The tag is run in the browsers of every user, gathering information and sending it to the Google data-gathering servers. Google Analytics can then generate customized reports that track and display data like numbers of visitor’s bounces, typical durations of sessions, Sessions by channel and page views, as well as goal completions, among others.

The page tag acts as a web bug, or web beacon, which collects visitor details. But, since it is based on cookies, it cannot collect information for users who have turned off cookies.

Google Analytics includes features that allow users to recognize patterns and trends in how users interact with their sites. Features allow data collection monitoring, analysis reporting, visualization as well as integration to other apps. They include:

* Tools for monitoring and visualization of data that include dashboards, scorecards and motion charts that show the changes in data over time;

• Data manipulation, filtering, and funnel analysis

* Data collection application program interfaces (APIs);

• Predictive analytics, intelligence, and anomaly detection

* Segmentation to analyze subsets, like conversions;

* Custom reports to advertising as well as for the behaviour of an audience and conversion

* Sharing and communication via email and

In the Google Analytics dashboard, users can save profiles on multiple websites. They can also view details of the default categories or select specific metrics for each website. The categories that can be tracked include:

  • An overview of content Keywords.
  • Referring to website visitor overviews.
  • Maps.
  • Overview of traffic sources.

The dashboard is accessible through Google Analytics. Google Analytics site and is accessible via either a widget or plugin to embed into other websites. The customized Google Analytics dashboards are also accessible from independent vendors.

Important metrics

Metrics are a type of measurement that is quantitative. Google Analytics enables users to keep track of up to 200 distinct metrics to gauge the effectiveness of their websites. Although some metrics might be more beneficial to specific firms than others, these are among the most well-known metrics:

* Users. A user is an individual or a new user of the site.

They only sent one request to Google Analytics. Google Analytics server.

* Sessions. The interaction of visitors takes place within 30 minutes.

* Average session duration. The average time a person stays on the site.

* Percentage of sessions that are new. The percentage of visits to websites that are first-time visitors.

* Pages per session. Amount of views for a session.

Goal completions. The amount of times that visitors finish a specific, desired action. 

Pages viewed. The total number of pages visited.

Metrics against Dimensions

Google Analytics reports consist of dimensions and metrics. Knowing the distinction between them is essential to understand the report properly.

Dimensions. They are qualitative attributes or labels used to define and categorize information. For instance, if the duration of sessions is determined across several different regions, the dimension is “Region.” “Average session length”, which can be described as a quantifiable measurement, is an excellent example of the measure.

Dimensions can be customized using Google Analytics. Some examples of standard dimensions are:

* Language;

* Browser type

* Country and city

* Models of devices

* User age group.

Metrics. They are measures of quantitative value for one type of information. Some examples of metrics are the average duration of sessions and page views, pages per session and the average time spent on the website. Metrics are used to evaluate measures across various dimensions.

Benefits and drawbacks

A brief overview of the benefits that come with Google Analytics

Google Analytics has distinct benefits as well as drawbacks. Its advantages generally revolve around the fact that it is robust, affordable and user-friendly. Google Analytics also provides the benefits listed below:

The service is free, user-friendly, simple, and suitable for beginners.

* Google Analytics offers a variety of valuable information that can be gathered using this tool.

* Google Analytics also contains many other tools, including monitoring, visualization of data reports, and predictive analysis.

Google Analytics historically has some imperfections that can impact the accuracy of its data. The most notable are:

* Data accuracy may be impaired when users turn off Google Analytics cookies. This includes extension extensions for browsers, ads filtering applications or privacy systems.

* Reports are created by randomly sampling 500,000 sessions to decrease the server load. Furthermore, margins of error are provided for the amount of visits reported in these reports. So, even small portions of data could have wide margins.

User acquisition data vs. user behavior data

Google Analytics can provide businesses with various information to help with marketing.

The data on user acquisition provides insights into how visitors arrive at the website. Visitors can come through different sources that include paid search results, non-paid results from search engines, as well as social media or by simply entering the URL. Knowing the data about user acquisition is crucial to maximize the amount of traffic to your website.

Data on user behaviour reveals what users are doing on the site and the way they interact with the website. This includes the time they are spending on each page, the number of pages they view, as well as whether they are engaging through graphics and videos. The data is used to create layouts for websites that help visitors find the content they’re searching for, which results in an enhanced user experience. Experiences optimized for users based on the data on user behaviour will be more likely to result in sales and converts.


If you’ve figured out the basics of what Google Analytics is and why it’s so important, you’re ready to establish Google Analytics for your business’s website. Dominantdigitally, LLC offers Google Analytics consulting services. We will help you understand how to use Google Analytics, set it up, and gain better value for your data. As an all-inclusive Internet marketing firm, we can develop and implement customized digital marketing strategies for your company. We are experienced in SEO, PPC, and many more. No matter what online marketing channel you select, we’ll use web analytics to monitor the results, make reports on your campaigns, and make improvements.