Newspaper advertisements are one of the best and most common ways to showcase a new product or service launched in the market. Photo- and text-based advertisements are placed in newspapers to promote a product, service, or even a brand. Offering a wide reach, newspaper advertising delivers amazing results, making it one of the most opted-for advertising solutions that advertisers opt for. However, the introduction of new and better methods of advertising has completely changed the advertising landscape. One such method is lift advertising, which has led to a complete shift from traditional black and print media to interactive advertisements placed strategically in residential and commercial lifts.
Rise of new and innovative methods of advertising
A newspaper advertising agency in Delhi works by placing advertisements in different sections of a newspaper, like advertisement columns, columns, and front pages, to attract customer attention. Being a widely used mode of gaining information around the world, newspapers were used in all households, helping businesses and brands gain a wide customer base. However, with the introduction of lift-based marketing, the level of engagement and cost-effectiveness has improved by leaps and bounds.
Lift advertising allows brands to place ads in strategic locations like lifts of residential buildings and commercial spaces like malls. These advertisements offer better engagement, customer retention, increased customer attention span and even reduce the cost of advertising products and services. Moreover, with the advent of digital media and online modes of advertising, the value and appeal of print media through newspaper advertising continued to decrease.
Lift advertising as a medium to promote products, services, and brands can be used by small and medium companies. With better cost-effectiveness, lift advertising allows startups, local brands, and other companies with limited resources and budgets to advertise their products. This led to a further reduction in the appeal for newspaper advertising. Companies have to shell out a large portion of their funds for placing advertisements in newspapers making it accessible to large corporations and companies with big budgets.
Benefits of lift advertising
Lift advertising offers far greater advantages as compared to newspaper advertising. With better engagement, hyper-targeted advertising, and memorable advertisements, lift advertising gained traction by companies. Moreover, advertisements can be placed in high traffic areas where the chances of gaining a permanent customer base are far greater.
Brands can even work closely with lift advertising companies to select the best locations, make changes in the advertisements, and use different types of advertising media to make ads more intrusive. Newspaper advertisements, on the other hand, were limited in terms of flexibility, innovation, and reach, making lift advertising more compelling than traditional method of promotion. A newspaper agency in Delhi may deliver limited services when compared with a lift advertising company.
Conclusion:
Lift advertising therefore serves as a more innovative and cost-effective medium of promotion. Delivering better results and amazing benefits, lift advertising as a method of promotion offers better engagement and room for creativity and ensures better ROI, which newspaper advertising may not be able to deliver with similar effectiveness. Therefore, a shift in the advertising landscape has been made, which makes it imperative for companies to adopt lift advertising and combine it with print and digital media for best results.
